Tootsie Kids' Software >

The idea: Design a way to make foot measurement fun for kids, and build the software to make it real: a 3D foot-scanning application that could replace the standard in-store shoe-fitting routine with something children would actually enjoy.

The solution: I wrote the script, designed the character, and developed a full 3D animated mascot, a friendly little monster named Tootsie, and built the 3D foot-scanning software around him. Tootsie guides kids step by step through the scan, turning a routine measurement into a moment they look forward to, while capturing accurate sizing data behind the scenes. To extend Tootsie beyond the scan itself, I also developed and produced a full range of merchandise around the character, including game apps, wallpapers, stickers, temporary tattoos and Tootsie-themed shoes, building a consistent brand world that keeps kids engaged with Tootsie long after their feet have been measured.

The outcome: The Tootsie software, scanners and kid-sized retail displays were placed in children's footwear stores across the US and Canada, including DSW and many more US retailers, as well as a leading Canadian children's footwear chains Clement and Sports Experts, where I localized the entire experience into French.